What are the characteristics of the sign?
Jan 13, 2022
There are signs everywhere in our lives. If you want to understand the characteristics of the logo, you can understand it from many aspects.
1. Diversity: There are many types and uses of logos, and they are extremely rich and diverse in terms of application form, composition form or means of expression.
2. Accuracy: No matter what the logo wants to say, what it shows, whether it is an allegory or a symbol, its meaning must be accurate. First of all, it must be easy to understand, in line with people's cognitive psychology and cognitive ability.
3. Functionality: The essence of a logo lies in its functionality. Although artistic logos have ornamental value, they are not for viewing, but practical.
4. Recognizability: The most prominent feature of signs is that they have their own unique characteristics, are easy to identify, show their own characteristics, and mark different meanings between things. The main function of identification is to distinguish and attribution.
5. Salience: Salience is another important feature of logos. Aside from invisible logos, most logos are set up to grab attention. So strong and eye-catching colors and simple and clear graphics are the common characteristics of logos.
